Cadillac has officially launched the 2026 Formula 1 livery for its debut season, marking the American luxury brand’s first full-scale entry into the sport. The new livery was revealed during a Super Bowl television advert on February 8, 2026, giving fans their first clear look at the race-day design of the Cadillac Formula 1 Team car. The team will line up as the 11th outfit on the grid, joining existing manufacturers such as Ferrari, Mercedes, and Red Bull.
Cadillac’s 2026 livery features a striking two-tone scheme, with the right side of the car predominantly black and the left side predominantly white, giving the car a bold and modern appearance. The design features the Cadillac crest prominently on the year and utilises clean, sharp lines to accentuate the car’s aerodynamic shape. The team says this livery will be used for race weekends, while a separate monochrome test livery is reserved for pre-season shakedowns in Barcelona.
The launch comes after Caillac received final approval from the FIA and Formula One Management to join the championship in 2026. The project is backed by General Motors and TWG Motorsports, with Ferrari supplying the power unit and gearbox. Cadillac has also confirmed an experienced driver line-up, including Sergio Perez and Valtteri Bottas, both former top-team drivers, along with reserve driver Zhou Guanyu and test driver Colton Herta.
Cadillac chose the Super Bowl slot to unveil the race livery because it offers one of the largest global audiences in a single broadcast window. The timing also ties into the team’s broader marketing push ahead of the 2026 season opener in Australia.
Before the race livery reveal, Cadillac showed a special monochrome test livery at GM’s headquarters in Detroit, featuring black and silver geometric patterns designed to hide aerodynamic details while still showcasing the brand. That test livery will run during the Barcelona pre-season shakedown from January 26 to 39, 2026.
Cadillac’s entry is part of F1’s move to expand the grid and attract more manufacturers, especially from the United States. The team has said it does not want to “just turn up and race” but instead aims to be competitive over the medium term by investing in facilities, technology, and talent. The 2026 regulations, which include new power-unit rules and tighter cost controls, are seen as a good moment for a new manufacturer to enter the sport.
In short, Cadillac’s 2026 F1 livery launch is more than just a paint job. It signals the start of a serious American challenge to Formula 1. With a high-profile reveal, a strong driver line-up, and a clear long-term plan, the Cadillac Formula 1 Team is positioning itself as a project to watch from its very first race.