We all know how our mobile phones and computer systems will change the way we see and experience the world in the upcoming years.
2025 is a great year for tech enthusiasts who want to blend the real world and the digital world. Augmented reality is making considerable strides in advanced technology.
AR transforms your physical space by overlaying digital content, transitioning the way you learn and shop, play, and design.
Have a look at these 7 best augmented reality apps for compatible with both iPhones and Android in 2025. The list of 7 has something for everyone, from cutting-edge technological tools to next-level gaming experiences.
What is an Augmented Reality App?
An augmented reality app is a software application that integrates digital visual content, such as images, videos, audio, and other type,s into the user’s real-world environment.
AR gaming software is the most common types of augmented reality apps. AR software is used in a wide range of industries, including entertainment, education, retail, training, and customer applications.
AR apps are written in special 3D programs, and these apps use sensors to collect data in real time and combine digital and physical information. AR apps create an interactive experience for the users that enhances their perception in interaction with the surroundings.
The primary motive of these AR apps is to enrich real-world experiences with additional, contextually relevant information. In the 2000s, the AR apps achieved mainstream attention with advancements in mobile computing.
In recent days, the global AR market has experienced massive growth. According to some research, the market was valued at $25 billion in 2021, while predicted to cross $100 billion by 2030.
7 Best Augmented Reality Apps
1. Pokémon Go
Pokémon Go is a mobile game that is still one of the icons of AR apps. It allows gamers to catch and battle virtual creatures called Pokémon in the real world.
This game uses the camera and the GPS of your device to show a map of your surroundings and overlay Pokémon on it. You can explore different locations to experience different types of Pokémon, and you can use Poké Balls to capture them.
Pokémon Go was launched in 2016, and since then, it has been generating billions of dollars in revenue. The developers, Niantic and Nintendo, are making this game one of the most successful mobile games ever.
The game has an active user base of 150 million players with over a billion downloads.
Download: iPhone and Android
Rating: 5 Stars
2. IKEA Place
IKEA is another efficient augmented reality app for Android and iOS that allows users to browse, shop, and get inspiration for their home furnishing using AR. This app helps customers visualize how products will look and fit in their space in real-time.
With this app, you can make more confident and informed decisions about your purchases. The key features of IKEA Place include creating shopping lists, product information, such as dimensions, colors, and prices. You can link to the IKEA website to place online orders.
As IKEA Place has increased customer satisfaction levels and loyalty, it has secured a prominent place in the world of augmented reality apps. This app has been downloaded over 12 million times since its launch in 2017.
So, if you are looking for an app that is beneficial for your home decor, just download this app now. IKEA Place supports drag and drop functionality to move the items, and you can finalize the products for your home interior.
Download: iPhone and Android
Rating: 4.6 Stars
3. Instagram Filter – Spark AR
It might be the most famous use cases of augmented reality is to use it with Instagram Filters. Instagram enables its users to add real-time effects to their selfies through AR. These include incorporating things such as virtual makeup, hats, and 3D stickers into selfies and photos.
A platform, Spark AR, is used to create Instagram filters. Spark AR is created by Facebook, which allows users to use augmented reality on Facebook and Instagram.
With Spark AR, users can add a wide range of effects, including filters, world effects, and 3D animation. After putting the effects on photos and selfies, users can publish them in the Spark AR Library.
Some other notable features include importing custom assets, color correction, background segmentation, and placing virtual objects in the real world, adding sound effects, and more.
Download: iOS and Android
Rating: 4.5 Stars
4. Google Lens
Google Lens is an AI-powered augmented reality app that converts your smartphone camera into a visual search tool.
You can recognize items, explore landmarks, search for skin conditions, translate street signs, and find delicious food near you through Google Lens.
This app uses AR to overlay contextual information onto the real-world view, making your life easier by providing information about the world around you.
The key features of this AR app include scanning QR codes, translating text instantly, scanning and copying text, adding events to your calendar, and so on. Are you a nature lover? If so, you will love this app.
Whenever you click a photo of any creature, Google Lens will provide you the detailed information about it. Google Lens also boosts productivity and learning, making it a versatile tool for students, professionals, and entrepreneurs.
Download: iOS and Android
Rating: 4 Stars
5. GIPHY World
GIPHY World is considered one of the best augmented reality apps because it flawlessly blends augmented reality with a massive library of 3D GIFs. GIPHY World is a fun and creative tool, as users can insert 3D GIFs into their surroundings.
This app uses augmented reality to put these animations into the real world; later, users can capture and share these photos on social media.
The fun-filled and casual appeal of the app makes it a popular choice for social media interaction. The app is intuitive, and with a vast collection of 3D stickers, users can easily create and experiment with GIPHY World.
Download: iOS and Android
Rating: 4.8 Stars
6. SketchAR
SketchAR is another effective augmented reality app that helps you with how to draw based on AR. This app helps the user to learn drawing by projecting an image from their iPhone onto paper or a similar surface, allowing users to trace the lines.
Some notable features include drawing lessons, AI-powered learning plans, in-app drawing, and community tools like layers, custom brushes, and more.
Using AR, SkwetchAR displays the artwork on your blank canvas using your smartphone’s camera. SketchAR is suitable for both beginner and expert artists, and it is effective for large-scale drawings such as murals. So, if you are looking for a creative way to express yourself, SketchAR is the app for you.
Download: iOS and Android
Rating: 4.3 Stars
7. ASOS AR App
ASOS, the online fashion retailer, has an augmented reality feature on its mobile app. Through this app, customers can visualize a piece of clothing on a virtual model, giving them a better insight into how it might fit and look on them.
Moreover, the virtual model visualization is done according to the customer’s own body measurements. So, the app will create a virtual model that is unique to each individual. Thus, before placing an order, customers can get an idea of how the piece of clothing will look on them.
ASOS utilizes augmented reality technology to create virtual fitting rooms, allowing users to try on clothes virtually.
The ASOS AR app not only enhances customer experience but also eliminates the massive hassles of returns. AR technology has revolutionized the way we shop and purchase, and ASOS is a great example of it.
Download: iOS and Android
Rating: 4.8 Stars
Conclusion
The augmented reality app market is experiencing high year-on-year growth, and 2025 can be the mainstream.
AR apps have unlimited possibilities, whether you are playing your favourite games anywhere, planning to enhance home decor, or learning more interactively. You will need to find out only the particular app that perfectly fits your needs.
Here, in this guide, we have compiled a list of the 7 best augmented reality apps, including their best features. As smartphones are becoming more powerful, now is the best time to pick the right AR app to benefit from augmented reality.