Middle of Lidl Magic: The 20 euro Mystery Box Craze Is Back for 2025

Lidl’s 20-euro Mystery Box is back and it’s set to thrill fans once again in 2025. The budget supermarket giant has announced the return of its popular Mystery Boxes filled with “middle of Lidl” treasures worth over 100 euros Shoppers have just one chance to grab these limited-edition boxes online this Friday, October 24, at 10 a.m.

This year, there are only 1,500 boxes up for grabs. Each bright blue box is packed with a mix of quirky, practical, and surprising items that usually appear in Lidl’s middle aisle. Items could range from coffee makers and noise-canceling headphones to electric staplers to insulated flasks and even Lidl Wellington boots. The contents are a mystery until shoppers get their boxes—adding an exciting twist to the shopping experince.   

Last year, Lidl’s Mystery Boxes sold out in under an hour, sparking a surge of unboxing videos and social media buzz. Expect the same frenzy as fans set alarms and prepare to be quick on the click this time around. With only 1,500 boxes available, the competition will be fierce.

Adding to the excitement, 150 boxes will contain a golden “Bonus Item Coupon.” Winning shoppers can trade this coupon for a premium prize. These prizes include a stylish Sharp 43-inch 4K Ultra HD Roku TV, a Daewoo dual air fryer, a Vax Air Lift 2 Pet Plus vacuum, comfy Snuggle Pod human or pet beds, and even a rowing machine. These bonus prizes, worth hundreds of pounds, make the Mystery Boxes even more irresistible. 

Lidl has emphasized that all proceeds from the 20 euro Mystery Box sales will go to the children’s charity NSPCC, making the fun-filled event a good cause as well. As a spokesperson said, whether fans want a bargain, love surprises, or enjoy the thrill of unboxing, the Lidl Mystery Boxes are “destined to become your latest obsession.”

The boxes will only be sold on the official website dedicated to the event, mysteryboxesbylidl.co.uk. They won’t be available in physical Lidl stores. This online-only exclusivity adds to the anticipation and urgency to act fast. 

Fans have taken to social media already, sharing their excitement and planning their strategies to score a box. From setting alarms to refreshing pages, the hunt for a box is on. Some are even anxious about what surprises they might get, knowing Lidl’s middle aisle can be delightfully unpredictable. 

The Lidl Mystery Box 2025 promises a bucketload of fun surprises packed into one affordable price. With the thrill of the unknown, the chance to win big prizes, and the joy of supporting a good cause, it’s no wonder these mystery boxes are back by popular demand. Mark your calendar for 10 a.m. this Friday and get ready to discover what lies inside the Lidl Mystery Box!